In Focus London Colney

Got to try a broad range of binoculars before buying. Couldn’t do enough to help. I’ll definitely go back when I’m ready to upgrade.

The most knowledgeable advice and assistance you could receive regarding optics.

A bit tricky to find but worth the effort. A great selection of binoculars and telescopes. Great, knowledgeable service. Bought our previous binoculars and telescope here about 20 years ago and still going strong so hopefully the new lighter/brighter ones will last as long.

Fantastic service by very knowledgable staff. Would highly recommend this retailer to anyone looking to purchase binoculars & their accessories.

Bought a used spotting scope today. Pleased with condition and warranty. Knowledgeable member of staff who was very helpful setting it up so I could view the quality of optics. Would visit again. Got lost as Google Maps pin is in the wrong position. Helpful phone directions. Go into Willows Activities Farm and keep left at fork heading for "Deliveries". In Focus is in a low wood building. 5* service.

Very knowledgeable and helpful staff. Purchased excellent binoculars, which I could try out in an outdoor setting, without being rushed.

A little tricky to find, but worth a visit if you are looking for binoculars or spotting scopes. The gentleman was very knowledgeable and allowed us to try a number of binoculars well under our stated budget though we didn't know this until we tried them all! Pleasant surprise! There was no pressure to buy and he kindly stayed open 30mins extra to allow us to finish trying items. Although you can find the same binoculars online slightly cheaper, the ability to test and compare is invaluable and worth the extra - very help with our purchase. Will head back if we decide to get a 2nd pair.