Pura Vida Tulum

I was looking for a bikini and came across this beautiful boutique. They have beautiful and unique designs of clothes and bikinis, and the prices are very reasonable. I’m really glad with my purchase here!! Will definitely come back :)

This is my favourite shop in Tulum! Prices are reasonable and everything is so well curated. Can find so many nice items from local suppliers from all over central and South America. The staff are extremely knowledgeable and friendly and will help you find the perfect purchase

Bought a top at Pura Vida yesterday evening and while putting it on today the sleeve suddenly ripped. It was the first time I even wore it and I was so disappointed with the quality especially because it’s supposed to be a stretchy material.

I went to the shop with yesterday’s invoice but the lady there refused to even look at it and immediately said that she won’t give me a replacement and a refund was out of question for her. She told me to just fix and sew it myself. Such a huge disappointment in this shop and their service. Stay away!

I have been shopping here for years off and on as I travel and live in tulum part time. Their clothes are great price and I feel beautiful “tulum” style, and yet it will transfer to other cities too. Luv luv

Beautiful shop with unique clothing and jewelry made by Central American artists. Nice selection of different bohemian, vintage style clothes. The staff was incredibly kind and professional and helpful, it was such a nice shopping experience. Good prices especially considering the location (main street Tulum). Will definitely be back!

Super cute boutique with such unique items that were decently priced! The clothes are designed by the owners and the jewelry from artisans in Central America. The girls working there were lovely and super helpful in styling my outfit for an upcoming wedding!

I had the BEST time shopping at Pura Vida. The owner and staff were so warm and polite - no pushing sales on us. It felt like having personal shopping assistants!! Everything in there is adorable and quite affordable - especially for the location. If you want great jewelry and clothing for a reasonable price - skip the silver stores and the tourist trap stores and head straight to Pura Vida Tulum. I bought a nose ring, matching necklace and earrings, a cute backpack, and pants that actually fit me!