Borderline Plus

cool store with a neat selection, staff seems friendly enough, but the markup is ridiculous. a blouse should not be anywhere near $160, even in harajuku its cheaper.

cool LOOKING store. not much else. I was only in for like 5 minutes but i gleamed that it’s all killstar, it’s mad expensive , and smells like your inside a perfume bottle.

hypocritical alt fashion. poser garbage. whatever you want. go 5 steps away to Black Market and pick up 2nd hand pieces for 15$. I don’t recommend this place unless you have a goth gf with a lot of money to blow lol.

liked whatever song they were playing and the girl in pink looked cool though.

They have some beautiful goth options, and im so glad there's an alt store locally, but im tripping balls over the prices because why is everything unreasonably overpriced compared to the original brand sites? For example, the Killstar Moonlight Satchel Bag is around $80 after taxes but from here, it's $140+. Or the Luci-fairy creepers are about $120 on killstar but $260 from here?? I understand how pricy it can be running a business, especially in downtown, but some of the prices are just exploitation, plus the staff are sweet but doing too much. It's uncomfortable to be hawked at and constantly nudged to buy something.

Borderline has a very curated selection, very cool to see stuff like this locally. However, with the niche and curated selection, comes extremely overpriced items. The prices on basically all items are anywhere between 20% and 100% more than you could get the items online. Everything is overpriced, even if it's on sale.

I understand that rent is very high, and having a physical storefront cuts into your income dramatically. I know that they have niche items and likely don't have the volume that other boutiques in Toronto do, but as mentioned by other reviewers, borderline is exploiting the individuals that they're marketing to.

Trust the other reviews about markups and staff attitude.

Positives:
- Some of the staff were kind and helpful
- Stocks plus sizes (though selection/quantity is limited)
- Good mix of brands, even some local

Negatives:
- Compliments were really obvious flattery that was meant to butter me up into buying whatever I was trying on
- Some staff tried really, really hard to upsell me with different accessories, clothes etc., and genuinely just putting them in my hands and then walking away. Don't be afraid to say no or quietly put them away if you have anxiety like I do.
- As well, I did feel like I was constantly being hawked. I didn't even have a bag big enough to try and steal something, and almost every item has an alarm tag anyways. It felt a bit excessive and also just made me kind of uncomfortable.
- The MARKUPS. Listen. I genuinely understand that it's a boutique. They have to import, so there's duties, taxes, fees, shipping and convenience of trying it on, getting it in person, so on. That said, no, it is not enough to justify a 70 USD+ markup. I ended up buying a Hell Bunny dress and out of curiosity, I looked it up when I got home. It is (at time of writing) still in stock on their site, in my size, for 80 USD. I paid 150 USD!
- Similarly re: markups, I noticed a lot of items had identical prices across the board (ie. 198.99 CAD). I couldn't tell you exactly what it means, but knowing the markup on my dress it just tickles my suspicion. It makes me wonder if that's part of the reason they don't allow photography whatsoever, because they don't want photos of the markups?? Idk

Tl;Dr: Sweet staff, but be wary of flattery, upselling, and heavy markups. Don't be afraid to do your research, or even look up the items online before buying. If you're fine with the high price tag for convenience/the experience, go for it, but for everyone else: use it to browse and try on, but even with shipping/import/etc., you're absolutely going to pay for less online.

TO START THERE IS NO RETURN OR EXCHANGE POLICY!! I bought some black platform shoes and not even 4 hours later the bottom of the sole of the right heel started to pop off. The next day it was almost completely off. I called the store to confirm that the store had no exchange policy and they did not. I will try to fix my shoes but it most likely won't work. If you want good quality shoes go to the actual brand stores like Demonia THIS STORE IS A BOUTIQUE NOT A BRAND STORE some shoes are NOT brand shoes they are knock offs that are NOT made to last.

I will never go to this store again.

Great place to get Killstar gear and other unique clothing.
By the way, reading the comments about pricey items… the reason is that they have to pay duty and shipping on these items.
The markup is not that big from cost. Let’s support a local store like this and keep it in business.